News Release

Carla D'Alessandro Joins IPIC® Entertainment as Chief Marketing Officer

February 19, 2019
Former Zimmerman Ad Executive Brings Digital Expertise & Growth Strategies to IPIC®

BOCA RATON, Fla., Feb. 19, 2019 /PRNewswire/ -- IPIC® Entertainment ("IPIC" or the "Company") (NASDAQ: IPIC) today announces the appointment of Carla D'Alessandro as Chief Marketing Officer (CMO).

D'Alessandro joins IPIC after building out digital capabilities and leading innovative marketing programs for Fortune 500 brands at Zimmerman Advertising by creating a best in class digital experience, customer acquisition and database loyalty programs to grow market share and revenue.

"We are thrilled to have Carla join the IPIC family and build a world class performance marketing team. Her experience in direct and member-specific marketing will help continue to build on the foundation of our IPIC ACCESS Membership Program and offer an unparalleled guest experience," states Hamid Hashemi, Founder and CEO of IPIC Entertainment.

As CMO for IPIC Entertainment, Carla will lead and oversee all marketing efforts across the entire IPIC brand portfolio including theaters, restaurants, experiential content, membership and partnership strategies.

Carla understands that guests today crave unique, shareable entertainment experiences that cannot be replicated at home. In leveraging data-driven insights from IPIC's growing membership base, Carla's focus is building out capabilities to tailor and scale marketing programs across earned and owned channels for both new and existing members.

"On average, our guests spend four and a half hours at our locations. We have tailored our businesses around our guests and we strive to continuously push the boundaries on how we can continue to inspire and delight them."

Carla brings her diverse knowledge of omnichannel marketing and digital-first strategies to the CMO role at IPIC, previously holding the position of Senior Vice President, Managing Director for Zimmerman Advertising where she oversaw the Retail Account Services department supporting over twenty-five local and national brands including Sam's Club, McDonald's, Michaels Arts and Crafts, and Tire Kingdom. Carla has been successful in partnering with heads of marketing to navigate an ever-changing landscape in categories that have experienced tremendous change. She credits focusing on the consumer, taking a test and learn approach and investing in best in class marketing technology partners as keys to success.

Carla has a Specialist BA in Cinema Studies from the University of Toronto and an MBA specializing in Luxury Goods & Services from the International University of Monaco.

She currently lives in West Palm Beach with her husband.

About IPIC® Entertainment
Established in 2010 and headquartered in Boca Raton, Fla., IPIC® Entertainment is America's premier luxury restaurant-and-theater brand. A pioneer of the dine-in theater concept, IPIC® Entertainment's mission is to provide visionary entertainment escapes, presenting high-quality, chef-driven culinary and mixology in architecturally unique destinations that include premium movie theaters and restaurants. IPIC® Theaters offers guests two tiers of luxury leather seating, Premium Chaise lounge and Premium Plus Pod or reclining seating options. IPIC® Theaters currently operates 15 locations with 115 screens in Arizona, California, Florida, Illinois, Maryland, New Jersey, New York, Texas, and Washington and new locations planned for Florida, Georgia, Texas, California and Connecticut. For more information, visit www.IPIC.com.

Media Contact: Michelle Soudry, 561-750-3500, msoudry@thegabgroup.com

Cision View original content:http://www.prnewswire.com/news-releases/carla-dalessandro-joins-ipic-entertainment-as-chief-marketing-officer-300797715.html

SOURCE iPic Entertainment